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State of the Playbook
The actual numbers. Not the marketing ones. Updated on the same rhythm your inbox is.
01 · Subscribers
Master newsletter
19,773
99% to 20k goal · 227 to close
Warm-intro queue
20
cold contacts staged for the top-of-funnel · fed by Apollo imports
Days since last blast
0
last: Oct 7, 2026
02 · Last real newsletter
Send: [TEST v2] AIP #29 drain check · Oct 7, 2026
Sent
2
Delivered
—
Open rate
—
Click rate
—
03 · Publishing
Issues shipped last 30 days
3
target cadence: 1-2 per week
Approved comments (all-time)
2
reader engagement, moderated
Recent issues
- #28Don't just do 'old work' faster (details inside)Oct 2, 2026
- #27700 People Fired! Sep 21, 2026
- #26Is Your Company Behind in the AI Race?Sep 8, 2026
- #25The 95% Problem: Your AI Is Over-EngineeredAug 24, 2026
- #24Workflows Are the Key to AI ROIJul 30, 2026
04 · Top-of-funnel cadence
The warm-intro pipeline sends a single introductory email to a batch of cold contacts. Anyone who doesn't opt out becomes a subscriber the next issue. Target: 2,000 warm-intros per week.
Last warm-intro
Sep 10, 2026
27 days ago
Queue depth
20
contacts staged for next send